In almost every industry, marketing translation is a necessity for those wanting to expand their business into the international realm. However, without a top tier marketing translation agency, it may be difficult to reach your target audience and create consumer engagement. Only the best marketing translation services can give a full service that includes advertising translation, localization, and direct reach to your target international audience.
1. The Word Point
At the top of our list, a testament to their consistency as one of the best translation services in Canada, is TheWordPoint. Their marketing translation services range from subtitling to marketing localization and creating a culturally adjusted blog post. They employ only human translators and certified experts to ensure a timely delivery of translated products. If you are looking for the top marketing translation agency in the industry, we definitely recommend looking at the affordable prices of TheWordPoint.
2. TranslateHub
TranslateHub is another great option in the marketing translation service industry. They not only offer advertising translation, but localized marketing help as well. They continue to have high customer satisfaction with both their translation and localization services. Their employment of human translators continues to ensure high quality marketing translations and localization of the content to the target audience. With high customer satisfaction, timely delivery, 24/7 customer service, and international certification, TranslateHub takes the second spot on our list.
3. Worldwide Express
Worldwide Express takes the third spot on our review list for a few different reasons. They could be a great asset to your marketing localization strategy because of their experience on the international level. They have worked with big name clients whose software and products are successfully marketed and used worldwide. Worldwideexpress.ca is truly a full-service translation agency with high customer satisfaction rates and continuous positive feedback.
4. Genius Translation
Genius Translation rightly gets our fourth spot in the top marketing translation services in Canada. Along with advertising translations, they offer translations of all marketing products including emails, newsletters, websites, and social media content. Their translators are native speakers in over 100 countries and service more than 50 languages. Genius Translation continues to be a well-established translation agency for all translation and localization needs, including translating ads, and earning their spot on our best marketing translation services of 2023.
5. Re:word
Reword takes the fifth spot on our list of the best marketing translation agencies in Canada for 2023. While they offer general translation services, they are not a specialized marketing or digital marketing translation service. However, they have some of the best urgent translation services on the current market. For translations in advertising, this can be beneficial to get the attention of consumers towards a limited time sale or product. Their translations are high quality, and they service over 20 languages with consistent positive reviews. If you need something translated quickly while remaining accurate and high quality, Reword.ca is a great option.
Who Are These Services For?
Marketing and marketing translations are for more than just businesses who need documents changed or products advertised. This translation includes website localization, blog content, video games or mobile apps, and more. Marketing translation is for anyone that wants their content to reach and meet the expectations of a particular audience including NGOs, developers, corporations, or individuals.
It is important to understand that marketing translation is not the same as transcreation. Transcreation is a much more complex and expensive process that deals more with localization and specificities throughout the translation. It can be a full content redo with collaboration from the customer and dealing with design, slang, religious issues and more sensitive or poetic topics. Marketing translation instead deals with graphics, logos, metadata, short cultural points, tags, and so on.
What To Consider When Choosing a Marketing Translation Service?
The main consideration you should have when picking an agency is what is needed for the task you have. Here are five main things we consider in our reviews and suggest that you do as well.
- Human translators: While machines may be faster at translating, marketing translation has some fairly specific needs in terms of tone and cultural matching. These are things that only human translators will be able to convey without losing the intended meaning. They are the only way to go with marketing translations.
- Formatting: Marketing material is formatted to target keywords and stay appealing and easy to read to the consumers. If the formatting of the translated text is wrong, it can severely impact your marketing engagement results and thus impact your businesses outreach and revenue. Make sure to double-check all the returned materials so they are up to par with your marketing campaign.
- Confidentiality: Since marketing materials are unique and often used specifically for a business, the marketing agency you choose must keep your information confidential. Otherwise, your competition could beat you to the punch and your marketing will not be effective for consumer outreach.
- Prices: Affordability is a must when looking at agencies. Because marketing is a huge and competitive industry, many agencies may try to jack up prices to account for the translation demand. This is a sign of a hoax. The best agencies don’t need to raise their prices to make profit, and instead are focused on customer satisfaction and continuous incoming clients to be able to keep their prices affordable.
- Certification: For marketing document translation, there is a very good chance that you will need a certified specialist for some materials. Before hiring any agency make sure they are certified with the right qualifications to ensure your materials are accepted worldwide and done correctly.
Using a Professional Advertising Translator
When it comes to marketing materials, machines are simply not the right option. While it is highly recommended that you use a marketing translation agency for affordability, sometimes the materials you have may require a professional advertising translator instead. Although most of the time they may be able to be found within an agency.
Professional advertising translators are best for commercials or other advertisements that need to be catered to a specific target audience in their native language. Instead of simply translating the vocabulary, professional advertising translators can capture tone, marketing lingo, and necessary cultural sensitivities during the translation process.
Marketing and Digital Marketing in French
For those businesses based in Canada, or looking to expand into this country, it is almost a necessity to be able to have a strategy for marketing in French. French is one of the two official languages of Canada and almost a third of the population speaks it as their first language.
Because of this, marketing in French is a great way to expand your business in Canada and reach the population that you may have overlooked before. With marketing materials translated into French, you can reach 100% of the Canadian population, increasing not only consumer engagement, but business revenue and growth as well.